Choosing
Shampoos and Financial Advice
By
Stephen J. Butler |
Archives |
Many people
have the impression that financial services are like shampoos.
When you get beyond the marketing hype, all are pretty much the
same.
Unfortunately,
buying investment services is not as simple as buying shampoo,
and there is much more at stake than avoiding split ends. A recent
experience illustrates the extent to which bigger isn't necessarily
better. And, you often have to beat the bushes to find quality
advice.
A reader emailed
me to say that they had a high six-figure account balance in their
retirement account and that they needed to find the right institution
to help them manage the money. They had checked in with Fidelity,
Merrill Lynch, and Washington Mutual (the bank; not the fund of
that name.)
All had recommended
a mix of investment types that reflected a certain level of conscientious
and informed thinking on the subject. While Fidelity and Washington
Mutual suggested mutual funds, Merrill Lynch emphasized that such
a large amount of money would be better served by individual stocks
that would be managed by someone from their list of managers.
This would be the Merrill Lynch wrap account approach that admittedly
offers the advantage of being able to control when taxes will
be triggered. At 2-3% per year, however, it is expensive, but
its enormous popularity across the country indicates that it is
meeting what many people feel are their needs. Controlling and
limiting tax hits can easily turn the higher cost into a good
value.
I suggested
that a fee-only financial planner might be a good alternative
that seemed to be missing from the list of alternatives. A planner
who charges a flat fee or even a percentage of assets might be
able to steer his or her client toward a cost-effective investment
format that would more than compensate for the planner's fees.
With high six-figure balances, this investor qualifies for Vanguard's
Admiral series which only charges 12 basis points. That's $120
per year for a $100,000 investment. Even better advice would result
from a planner who assists at assembling some combination of stocks
purchased through Buyandhold.com that approximate the performance
of the S&P 500. Professional money managers estimate that
this can be accomplished with about 20 stocks.
The disadvantage
for many people is that they have to write a check for the planner's
fee on a regular basis. Unlike the brokerage firm that just deducts
fees and commissions automatically, this bill-paying format prompts
many investors to continually revisit their relationship and sometimes
end it sooner than they should have.
Sometimes planners
earn their fees by encouraging someone to make no change in their
investment mix. It's like Clark Clifford, the late Secretary of
Defense and high-powered Washington lawyer who once told his client
to not say anything. For this, he sent a bill for $10,000. The
client complained and said that for $10,000 he should at least
be told WHY he should keep quiet. Clifford replied, "Because
I told you to," and sent him a bill for another $10,000.
Good advisors
can perform the same function. An acquaintance with a large portfolio
of inherited stocks she had owned for fifty years, and most had
never been sold or traded. For the most part, the stocks kept
pace with the market because they were the market or at least
the Dow. Her advisor for most of those years charged a half percent,
and earned his money during the bad years when other advisors,
standing to benefit from a sale or a trade, would have taken advantage
of any normal client's urge to panic. While one half percent per
year sounds like a lot for doing what appears to be nothing, it
was undoubtedly a good value in this case.
So, turning
to a major financial institution just because they are large does
not necessarily serve the needs of many investors. In the end,
you may depend on a large institution to house your money, but
choosing where it gets invested is a critical step that can benefit
greatly by some input from an independent advisor not beholden
to any single institution. Firms like Charles Schwab owe their
success to the independent financial planners that have brought
their clients to Schwab for stock and mutual fund investing. The
advisors are copied on all transactions and use Advent or Centerpiece
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