Turning Family Dreams into Goals Taking Stock Put the Power of Time to Work Building Your Family's Financial Future Who Wants to Send Their Kids to College? Slow and Steady... Why Trading Stocks Doesn't Work The Beauty of the Blues Long-term Family Investing Made Simple

Almost There... Your Starting-Out Strategy One-Stop-Shopping for Stocks There's More... Open 24-7 Investing For Any Budget...Or No Budget Privacy and Security Assured The Bottom Line...Your Family's Future

Taking Stock

Do we sound like your two-year-old? "Why, why, why?"  Nevertheless, these are important questions to consider, because they can shape how well you and your loved ones live out the rest of your lives. After all, this is your family's money we're talking about, not a get-rich-quick impulse so you can buy yourself that red Lamborghini you've always fantasized about. You may not think that the stock market is for rational people with children and car payments and mortgages. And in some ways, that may be true. Trading in the stock market, for example, is a fast-paced and fairly risky way to see yourself into (or out of) some real cash. Sane people like you tend to invest by putting money into a mutual fund. But mutual funds may not bring you the kind of return that inspires you to turn your fondest dreams into foreseeable goals. So here's another option to build wealth for your family: Try taking a sensible, long-term approach to buying single stocks and maybe turning the stock market into your family's best and potentially most rewarding financial friend. Of course, there are always risks associated with investing in stocks because no one knows exactly how any stock will behave in the future. But you're a smart person who can decide ahead of time just what level of risk you're comfortable with. Let's talk some more about how the stock market could work in your family's favor ...