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Past Questions Main

Question: Are you in favor of COLA?

J. O'Connor

Answer:

Dear J. O'Connor,

If you are referring to the stock, we cannot tell you whether or not to add it to your portfolio. That's because the SEC's "know your customer" ruling requires stockbrokers to know a number of things about clients before making buy, hold or sell recommendations. These things include one's net worth, annual income, age, family financial responsibilities, goals and feelings about risk.

For a current opinion about Coca-Cola, I suggest you check Value Line Investment Survey. This bible of the investment world, updated weekly, will tell you what an independent security analyst thinks about the company's shares - whether they are timely or not and what level of risk is involved. You may find a copy at your library or visit: www.valueline.com.

If the Cola you are referring to is the Cost of Living Adjustment, then, yes. I think it's a positive, especially if you are salaried.

COLA is an annual adjustment made to one's wages in order to offset a loss in purchasing power. It is measured by the Consumer Price Index.

Incidentally, the Consumer Price Index is used rather than the Producer Price Index because the purpose of COLA is to offset inflation as experienced by the consumer, not the producer.

If you receive a cost of living increase in your paycheck, think twice about taking it for granted - or ignoring it. Although it's there to help you deal with the fact that milk and other everyday items have gone up in price, use this opportunity to boost your net worth.

$Tip: Take at least 50% of the increase and put it into savings or your BUYandHOLD account. As you probably know, you can deposit any amount you wish into your brokerage account.

This no-brainer savings and/or investment plan(s) can be used easily and effectively in other situations. For example, when you pay off a car loan or your mortgage, keep on writing the equivalent monthly check but now put it into stocks, bonds, bank CDs or a money market account. You were living without that dollar amount for years...you can continue to do so!

At www.dinkytown.net you will find a number of easy-to-use financial calculators that will show precisely how regular savings and investing will grow your net worth.

Good luck!

BUYandHOLD does not recommend any securities. The security mentioned above is being used for informational purposes only and should not be regarded as an offer to sell or as a solicitation of an offer to buy.

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