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I'll bet
my alien lamp that you didn't make a million dollars when
you were a teenager, starting with the sales of your sister's
beanie babies over the Internet. And, I can almost guarantee
that someone didn't write a book about you, or that you were
a Keynote Speaker with Michael Dell at the Youth International
Technology Summit in Austin, Texas. The only person I know
who accomplished all this and more is Cameron Johnson, the
son of a car dealer in Roanoke, Virginia.
I first
learned about this 'kid' from his book, You Call the Shots,
where Johnson offers advice on how to become a successful
entrepreneur. I guess I'm not reading enough, as Cameron,
now aged 22, has been featured in over two hundred newspapers,
magazines, and television stations worldwide. He even has
his own Website,
where you can read about his life, take a gander at his companies,
and look at his photos to determine whether he's marriage
fodder for your daughter or not (Cora wasn't interested, as
she intends to become independently wealthy - probably through
my demise).
If you
glance through Cameron's many businesses, you'll realize that
- except for his recent stint at his father's car dealership
- the majority of his businesses were Internet based. Additionally,
most of his businesses lasted about one year under his reign
and sometimes he ran more than one business per year. Although
some of the businesses he created are still operating, he
maintains control over three businesses (more like business
tools) as he works as an outside consultant to that car dealership
in Roanoke.
Johnson
is an anomaly, and he knows it. But, he feels that anyone
can accomplish what he's done with the right attitude. I don't
think anyone's told him yet that those achievements can only
be accomplished with the energy that comes with youth. With
that said, Cameron does understand that "starting out so young"
gave him a "certain courage that comes with blissful ignorance.
I [Cameron] had the confidence that comes with not knowing
any better."
Cameron
dispenses some wise advice in his book, but someone needs
to tell him that some fifty-year-old CEOs act with a confidence
buoyed by ignorant bliss. One can only hope that people in
charge would grow up eventually, and Cameron shows this maturity
throughout his book. Plus, as he ages, he shows a fondness
for investing and for the wisdom engendered by Gandhi. Toward
the end of his book, Johnson states:
"A successful
businessperson isn't necessarily the one who has the most
money. It's about being happy; it's about enjoying what you
do and being generous. True prosperity isn't something you
take from the world: it's something you share with
the world."
This attitude
of sharing is what generates the energy behind his current
business, Jobs
for Virginia Graduates. His other two businesses,
Easy
Followups and BoostCSI.com,
helps businesses stay in touch with their customers. While
this type of business seems less about selflessness and more
about profits, the ability for salespeople to stay in touch
with clients helps to generate the "service" in the service
industry.
Growing
a business is essential for that business to survive. Since
Cameron is a business (some might say he's a 'brand'), he
invests in the stock market. In fact, he began to invest when
his parents gave him two shares each of stock in three companies.
This gift of stock spurred Cameron to learning all he could
about the stock market. After a few months, however, he decided
that the stock gifts were "too boring." These stocks represented
blue chip companies with low risk and - therefore - slow growth.
Cameron
decided to sell those stocks and follow Warren Buffet's advice
to invest in what you know. You'll have to read the book to
discover the stock he chose, but you can probably guess that
it had something to do with computers and the Internet. Through
this experience, he learned that it was better to trade online,
as he could save money through brokerage fee reductions online
vs. outside broker fees.
Like Donald
Trump (who is one of Johnson's heroes), Cameron believes that
there's a fine line between investing and gambling. To avoid
falling over the line into gambling, Johnson carefully weighs
risk against return, and "as a rule invested in companies
with solid track records I could count on." Finally, Johnson
believes that the ability to make your own trades and "knowing
how to intelligently pick those companies you're willing to
invest in are essential skills for any entrepreneur."
That's
sage advice for anyone, even if that person isn't an entrepreneur.
And, as a parent, you'll fall in love with his advice to teens,
where he states that retirement accounts are the best place
for a teen to put his or her money. But, from my experience,
you can't expect your teen to read Johnson's book. Especially
if that teen is more concerned about being happy on his or
her terms than about making money?
Until
Next Week,
Linda Goin
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