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Have an Owner's Mentality
Charles B. Carlson, CFA
Contributing Editor, Dow Theory Forecasts

There is no Holy Grail for picking stocks. Talk to 50 successful stock investors and you'll likely get 50 different answers to the following question, "What makes a good stock pick?"

One strategy that has worked well for me in the past is having an "owner's mentality" when choosing stocks.

I think one problem common to many investors is thinking of a stock purchase as purchasing a piece of paper rather than a piece of a company.

If you frame the investment process as being an owner of a company (which you are when you buy stock) rather than being an owner of a piece of paper, you may make different and better investment choices.

Having an owner's mentality makes you think more closely about such important issue as:

Do I like the industry's long-term prospects?
How much is the government going to be poking its head in my business?
How dependent is my business on a couple of big customers?
Who are my main competitors and can I compete successfully against them?
Is current management worth owning?
How much money will I have to tie up in inventory?
Does this business require huge capital outlays?
How quickly will I recoup my investment?

Notice I didn't say anything about the stock's P/E ratio, its recent earnings growth, or other factors that often dominate the investment decision-making process. These things are important. Nevertheless, if you approach buying a stock as you would buying the entire company, you'll likely make more prudent and thoughtful investment choices.


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