Less is More
Charles B. Carlson, CFA
Contributing Editor, Dow Theory Forecasts
A question I'm often asked is the following:
Is it better to have 400 shares of 20 companies or 200 shares of 40 companies?
I don't think there's a right or wrong answer. It's a matter of investment style.
Personally, I would rather have 400 shares in 20 companies. Following 20 companies is easier than 40 companies. The record keeping is an easier task with 20 companies than 40 companies.
What I think is the most compelling reason for focusing on fewer companies is that, quite frankly, most investors don't have 40 good ideas. Indeed, most of us probably have closer to 20 good investment ideas. Why dilute your best ideas by including some marginal or mediocre investments?
Of course, one's portfolio needs to be properly diversified. But you can have a fairly diversified portfolio with 20 stocks, providing that all 20 aren't utility stocks or concentrated in just a few industries.
In short, I would prefer to concentrate my investments in my best ideas and not clutter my portfolio with marginal investments merely for the sake of diversification.




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