"BUYandHOLD may also appeal to younger, longer-term investors because they can track their holdings on their own as they learn about investing, and make changes for a much lower cost than at a traditional broker." - The Wall Street Journal Sunday, August 12, 2001

"BUYandHOLD is an exceedingly frugal online broker." - Kiplinger's, July 2001

"BUYandHOLD caters to long-term investors. Offers a service that lets investor create his own stock purchasing schedule." - Forbes, June 11, 2001

"BUYandHOLD takes a different approach. It advocates investing for the long-term and offers all the tools you need to begin right away." - New York Post 'Site of the Week,' March 12, 2001

"The key here is dollar-based investing: Automatically invest the same dollar amount into your favorite company every month." - Forbes.com's 'Best of the Web,' February 2001

"BUYandHOLD has taken a first-to-the-market advantage and created a full menu of services for the dollar-based investor. Besides getting cheap trades for stock purchases as small as $20, you get assistance setting up custodial accounts for minors, investment club advice, and educational articles." - Online Investor, January 2001

"Investors with a long-term bent and beginners both love this simple, cheap site." - U.S. News & World Report, 'Best of The Web,' December 4, 2000

"BUYandHOLD is justifiably proud of the fact that it has 'taken all the barriers for the individual investor and basically demolished them' and 'provided a vehicle that never really existed before for people to put a modest amount of money each month into a group of stocks.'" - Barron's, November 27, 2000

"BUYandHOLD is one of the best Web sites for Online Trading." - Mutual Funds Magazine's 'Best of the Web' Guide For Investors, November 2000

"Unlike other Web sites with detailed quote windows and in-depth charts and graphs that lack a human touch, BUYandHOLD's site is anything but sterile. Focusing on teaching and nurturing, the site helps extol the virtues of long-term investing while providing information and ease of use." - Grant's Interest Rate Observer, September 15, 2000

"BUYandHOLD is useful for novices and those who want to put their stock investing on autopilot. Its E-ZVest service will let you program it to add, say, $100 of shares to your account every month. BUYandHOLD is packed with useful tools and advice for novices." - Forbes.com's 'Best of the Web,' September 11, 2000