Harte-Hanks, Inc. (NYSE:HHS) 9601 McAllister Freeway Suite 610 San Antonio, TX 78216 Phone: (210) 829-9000 Fax: (210) 829-9403 http://www.harte-hanks.com
Harte-Hanks, Inc., was incorporated in Delaware. It is a marketing company that provides marketing services and shopper advertising opportunities local, regional, national and international consumer and business-to-business marketers. The Company manages its operations through two operating segments namely Direct Marketing, which operates both nationally and internationally, and Shoppers, which operates in local and regional markets in California and Florida. Its Direct Marketing services offer integrated, multichannel, data-driven solutions for top brands around the globe. It offers a full complement of capabilities and resources to provide a range of marketing services and data management software, in media from direct mail to email. Direct marketing services are marketed to specific industries or markets with services and software products tailored to each industry or market. It currently provide direct marketing services to the retail, high-tech/telecom, financial services and pharmaceutical/healthcare vertical markets, in addition to a range of selected markets. Shoppers are weekly advertising publications distributed free by mail to households and businesses in a particular geographic area. Shoppers offer advertisers a targeted, cost-effective local advertising system, with virtually 100% penetration in their areas of distribution. Shoppers are particularly effective in large markets with high media fragmentation in which major metropolitan newspapers generally have low penetration. Its Shoppers segment also provides online advertising and other services through its websites, PennySaverUSA.com and TheFlyer.com as well as business websites and search-engine marketing. Its websites serve as advertising portals, bringing buyers and sellers together through its online offerings, including local classifieds, business listings, coupons, special offers and PowerSites. Shoppers serves both business and individual advertisers in a wide range of industries, including real estate, employment, automotive, retail, grocery, education, telecommunications, financial services, and a number of other industries. Its Direct Marketing business faces competition in all of its offerings and within each of its vertical markets. Its Shoppers business competes for advertising, as well as for readers, with other print and electronic media. Competition comes from local and regional newspapers, magazines, radio, broadcast, satellite and cable television, other shoppers, the internet, other communications media and other advertising printers that operate in its markets. The Company is subject to domestic and international legal and regulatory requirements that impact its business, including, for example, regulations governing consumer protection and unfair business practices, contracts, ecommerce, intellectual property, labor and employment, securities, tax, and other laws that are generally applicable to commercial activities.
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