Apple Inc. was incorporated in California. The Company and its wholly-owned subsidiaries ("Apple") design, manufacture, and market personal computers, mobile communication devices, and portable digital music and video players and sells related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells third-party Macintosh (r) ("Mac"), iPhone(r) and iPod(r) compatible products, including application software, printers, storage devices, speakers, headphones, and other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store(r). The Company sells to consumer, small and mid-sized business ("SMB"), education, enterprise, government and creative customers. The Company also sells its hardware and software products to customers in enterprise, government and creative markets in each of its geographic segments. The Company's operating segments consist of the Americas, Europe, Japan and Retail. The Americas segment includes both North and South America. The Europe segment includes European countries as well as the Middle East and Africa. The Retail segment operates Apple-owned retail stores in the U.S. and in international markets. The Company designs, develops, and markets to Mac and Windows users its iPhone mobile communication devices and its family of iPod digital music and video players, along with related accessories and services, including the online distribution of third-party digital content and applications through the Company's iTunes Store. It offers a range of personal computing products including desktop and notebook computers, servers, related devices and peripherals, and third-party hardware products. The Company's Mac desktop and portable systems feature Intel microprocessors, the Company's Mac OS X Version 10.6 Snow Leopard(r) ("Mac OS X Snow Leopard") operating system and iLife(r) suite of software for creation and management of digital photography, music, movies, DVDs and websites. Company offers a range of personal computing products including desktop and notebook computers, servers, related devices and peripherals, and various third-party hardware products. Based on the Company's Multi Touch user interface, iPhone features desktop-class email, web browsing, searching, and maps and is compatible with both Macs and Windows-based computers. The Company's other segments include Asia Pacific and FileMaker. Desktops includes iMac, Mac mini, Mac Pro and Xserve product lines. Portables are MacBook, MacBook Air and MacBook Pro product lines. Other music related products and services Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. iPhone and related products and services are derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories. Peripherals and other hardware include sales of displays, wireless connectivity and networking solutions, and other hardware accessories. In October 2009, the Company introduced new iMac models, which feature 21.5-inch or 27-inch LED-backlit displays in a glass and aluminum enclosure.
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