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In the
previous article I mentioned that you might experience some
strange emotions as you begin to accumulate shares in your
online portfolio. You'll experience elation as you see your
shares and your profits grow in some cases. You'll also experience
defeat when you see share prices wearing the bright red that
indicates a loss.
But, you
might experience more emotions than these two extremes, and
I'd like to talk with you about them. How you handle these
feelings will define you as either a trader or an investor.
Say that
you've decided to invest about $25 - $50 a month into two
different stocks. By the end of three months you begin to
see how stock share accumulation affects your profits and
losses. Three or four shares will bring higher profits will
the stock is up, and the same number of shares will also make
your losses seem higher.
But, say
that you began to accumulate shares in November last year,
when the stock market was climbing. By the end of the year
you might have felt great about your stock choices. In fact,
you couldn't stay away from the computer screen, because you
craved that feeling of self-satisfaction. Over the holidays,
you might have bragged about how well you've done in the market
so far, even as a beginner.
Your confidence
swelled to the point that you began to cut your budget anywhere
you could to dump more money into those shares. You eliminated
the kids' Saturday afternoon ice cream treat. You neglected
to take your clothes to the cleaner, and you terminated all
your subscriptions to those book and music clubs.
Those
cutbacks aren't bad in some respects, as you've learned what
you can live with and without during this process. But, your
behavior changed as well. You now focus more on your stock
movements than you do on what the kids are doing at any given
moment. You can't live without CNBC, even when your favorite
movie is airing. And, you've become a real bore to anyone
who doesn't focus on investment strategies.
This change
in behavior is trouble for some folks, as it's a precursor
to becoming a trader rather than an investor. A trader is
more concerned with quick profits and rapid turnarounds than
with slow and steady accumulation. A trader forgets about
tax benefits for holding a stock for more than one year, and
a trader begins to get itchy fingers as soon as the market
tumbles or rises precipitously.
Take,
for instance, the dive that the stock market took during the
last week in February this year. That dive might have wiped
out any and all profits that you made since last November.
What did you do when that happened? Did you panic and sell?
Or, did you see this dive as an opportunity to accumulate
more shares?
That last
question is the one that will define you as an investor. I
heard this same advice on CNBC from Suze
Orman when she answered a question that a viewer posed
during that week. The conversation went something like this
(paraphrased):
Viewer:
I sold all my stocks yesterday when the market dumped. Should
I sit on the money and wait to see if the stock market rises,
or should I go ahead and buy low now?
Suze
(stares
at the camera for a second): What are you doing in the stock
market? You aren't an investor, because you didn't see the
opportunities provided by this drop. I hope that the prices
stay low for quite some time, because these low prices provide
an excellent period to accumulate.
Investors
don't sit in front of their computers all day long to watch
every movement in the market. Investors trust their research,
and they feel confident about their stock choices. Investors
want to hold onto their shares long enough to benefit from
tax advantages so that they don't pay even more for their
troubles. Investors don't continuously buy and sell, because
brokerage costs will also eat into profits. Investors know
what their kids are doing.
If you
did begin to invest in November last year, you probably lost
every penny in profit during that last week in February. A
trader would freak out trying to outguess what the market
would do the next day (let alone the next hour). An investor
might breath a sigh of relief, because she would realize that
she did, indeed, have a chance to accumulate more shares at
a lower price. That, my friends, is great news indeed.
Now this
problem may occur to you - you don't have the money to accumulate
more shares at a lower price, do you? No - because you went
nuts cutting costs and purchasing more shares when you didn't
need to and now you don't have the money to purchase those
shares on sale.
It's great
to learn what you can live with or without as you become excited
about your portfolio accumulations. But, be prepared to sock
some money away into a very liquid interest bearing account
as well. If you do, then you'll have the money on hand to
accumulate extra shares during a time when you see a great
bargain. Otherwise, decide how often you're going to accumulate
shares and stick to that plan. Then, go have some ice cream
with the kids.
Until
Next Week,
Linda Goin
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